Who said email is dead? According to most research, email marketing provides consistant ROI and returns around 40 USD on every dollar invested. With a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search, email marketing is a safe and effective way to reach and develop relationships with customers and leads.
When understanding email marketing, you should always start from understanding what do you want to achieve and where do you want to take your audience. You may inform them, share updates, invite to visit their shopping cart and complete purchases. Or you may send them interesting newsletters, blogs and visual content.
For us, email marketing has provided constant success over time and brought increase in conversions for our clients. Combined with social or search engine advertising it can bring a lot of value for a relatively small investment.
Strategic campaign management
List building and maintenance
Responsive email design and copy
Landing page design and creation
Detailed reporting and ongoing optimization
Email marketing is a form of a direct communication with consumer. It can help you understand their needs and desires better than any other channel and nurture strong relationships. Email marketing also provides constant increase in ROI and can be used in every stage of customer's journey. Email campaigns are among the most affordable types of digital marketing and their success is the easiest to measure and reflect on.
The easiest way would be to build a custom landing page. You can use other channels such as social media or search engine ads to drive visitors to the landing page. Visitors then give their email address in exchange for value. That value may be an ebook, a guide, webinar, useful article or any other content aligned with your business goals. From there we nurture the relationship with your subscribers and monitor constantly for their behavior. We like to be sure you only communicate with subscribers that are genuinely interested in your offering.
A good email marketing tool needs to have an easy way to setup and integrate all your needs. It should be able to easily send emails in bulk. Email marketing tool must make it easy to manage your contacts, segment users into groups, and track the performance of your email marketing campaigns. We work with some of the best platforms on the market such as MailChimp, MailerLite, Drip and ConvertKit.
Our agency is registered in the European Union so we have to be GDPR compliant by default. We make sure your subscribers know how we will manage their data and for what purpose. We also use tools such as check-in boxes and double opt-in emails to ensure your subscribers give clear consent before engaging them with emails and communication.
Sure! We even recommend this because it is the best way to ensure your visitors will become your subscribers. You can combine email marketing with search ads to target specific keywords or social media re-marketing to have your ad seen by more people. Email marketing is very easy to combine and to be a foundation for a more general digital marketing strategy.
There are some factors to take into consideration. Mainly how many subscribers you expect, who creates the content, do you need landing page or will you combine email marketing with other services.
For a custom quote and recommendation please click below and talk to one of our experts.